In a stunning turn of events, the iconic Bud Light has been discontinued after Anheuser-Busch’s PR stunt backfired and resulted in a brutal Twitter takedown from none other than Tesla and SpaceX CEO, Elon Musk. Who knew the power of 280 characters and an Instagram post could bring down a beer empire?
It all started when Dylan Mulvaney, a relatively unknown but charming social media influencer, posted images and videos of Bud Light cans on his Instagram account as part of Anheuser-Busch’s latest marketing campaign.
However, the internet is a fickle place, and the posts quickly went viral for all the wrong reasons, with people questioning the quality and taste of the beer in question.
Enter the notorious Twitter personality, Elon Musk. The billionaire tech mogul, never one to shy away from controversy, jumped into the conversation with a series of tweets criticizing Anheuser-Busch’s PR blunder.
He began by tweeting, “Bud Light? More like Dud Light. This PR stunt is as tasteless as the beer itself. #BudLightDown.”
As if that wasn’t enough, Musk followed up with a series of tweets that mocked the brewing giant, comparing Bud Light to various unappetizing substances and jokingly suggesting that his SpaceX rockets would launch better with Bud Light fuel instead of liquid oxygen. The Twittersphere erupted, and #BudLightDown quickly became a trending topic.
